Fashion Branding -RoAndCo

LOEFFLER RANDALL

Heart LR Branding

PROJECT

Launched in 2005, Loeffler Randall is a New York based footwear company known for well-made shoes of understated elegance and undeniable femininity. Alongside their upcoming Spring/Summer '12 collection, the company is launching a new line: the 'Heart LR' collection. RoAndCo created light, fun, fresh branding and photography style for the new shoe line - both differentiating the lower priced summer clogs from the main brand's identity, while maintaining the same level of sophistication that Loeffler Randall is known for.

SERVICES

Brand Identity Design, Packaging Design, Photographic Art Direction, Print Collateral