Thursday, 28 October 2010

Ghost billboard erected on US-Canada border

A US art studio called Lead Pencil Studio has created a sculpture on the border between the US and Canada that consists of a blank space in the shape of a billboard, surrounded by tangled metal.
Titled "Non-Sign II", the piece was commissioned by the US government. The artists behind it are Annie Han and Daniel Mihalyo, who've won numerous awards for their work over the last decade. The pair carefully twisted metal to give the appearance of  ghost of one of the billboards that populate the area.
Han and Mihalyo told The Stranger that they hope the sculpture will add a bit of awareness to the signage landscape in the border zone, as it flies past the inhabitants of passing cars. It's located close to Blaine in Washington, if you happen to be in the area and want to investigate further.
The work was funded by the US government's Art-In-Architecture program.

Japanese printer syncs pictures with smells

Japanese printer syncs pictures with smells

Mighty Boosh

When I went to see the Mighty Boosh live show at sheffield in 2009 we baught a programme which came with an interactive pack. It added a really personal touch to the show and as it is a souvenir we'd keep it forever. The pack was packaged in a beautifully printed brown envelope with a programme inside that came with a pack of crayons to colour it in and make it your own, it also came with a pack of Boosh stickers and tattoo's, all for £6! 
 The programme itself informs you about the tour and includes a personal message from each of the characters, some interactive colouring ins, tour dates, costumes, patterns and phrases. It uses all the Boosh characteristics, creative, raw, handmade elements. All elements of the show!

Thursday, 21 October 2010

Coraline -Mystery Boxes!

The crew of Coraline has been sending out 50 special handmade boxes full of mysteries as gifts to the bloggers they follow, these were to get the message out to those who would be interested about the film. Each pack was designed to suit the blogger depending on their interests whether it be animation, set design, costume design etc. 
Their idea 'We know that this movie is something special – so to get the word out in a meaningful way, we chose to reach out to kindred spirits such as yourself. The gifts we’ve assembled vary in their exact contents – but Coraline is a stop-motion feature, and thus some of the packages will include bits and bobbles and whatnots from the set itself. Some will have storyboards and directors notes. A few will have life-sized gifts that take inspiration from the film. And all will include a key that unlocks access to unique footage about the making of the film itself.'

I love the idea of this one off pack, that can be sent out to promote or thank the targetted audience. As it is a one off item as only 50 were made they can all be handmade, unusual and luxurious and because of this they are limited edition and will become collectors items that will be kept forever. 
This is a similar idea to what i want to achieve with the Fever Ray pack is something to savour and thank the fans for supporting her as her solo project comes to an end.

Tuesday, 19 October 2010

errandboy- maja music dvd

taken plastic out of the equation left errandboy with a design problem, they wanted to create a high quality piece of packaging that would interest the recipent even if they had their eyes closed they could feel the package. maja's music is earthy, warm, organic and atmospheric. they tried to create a sort of ancient artifact influenced by pottery pieces around maja's studio. the logo was burnt into the wood using a metal branding tool and velvet inserts were used and a rubber stamp made for the type on the back of the package.

asterik studio- zao 'parade of chaos'

another die-cut cd package from asterik, lineing up the centre inlay with the booklet insert. vital that everything lined perfectly for the aesthetic to work

asterik studio- open hand: the dream cd pack

 i love the use of die-cutting to create the folding layers in the cd packaging, it was to reflect the depth of the music. i think the use of colour works really well to break up the layers yet keeping a connection with the grainy images. lots of careful mathematics and mock-ups were undergone before creating the final resolution.

sign* - jaques brel

this box holds a 120-page picture book and the complete collection of jaques brel 16 cd's. the box became a collectors item with 60,000 made selling within eight weeks. sign* wanted to create maximum impact therefore chose to print in full colour plus 3 pantone spot colours.
 below is the follow up for the cd box, this was a much easier design as they had a production run of 40,000 copies within 2months. use of silver blocking

999 design- 'the getaway presspack'

designed for the product launch of new sony playstation 2 game 'the getaway'. 999 design created a pack the contained a ransom note, a lock of hair and photographs aswell as the game on disk. i like how these extra products were sent with the game as it makes it seem real and gives a high quality finish to the product.

arthur steen adamson- university of worchester

The University of Worcester is embarking on a hugely ambitious project, redeveloping Worcester City Centre and creating a unique space that combines education and community activities. This multi million pound project has already secured a number of grants, but needed a unique and flexible publicity brochure that would communicate the scale and complexity of the project, as well as provide a unique fundraising tool. This brochure needed to be appropriate for formal business committees that would be discussing the allocation of multi million pound grants, but at the same time be engaging and unusual. It also had to be flexible so that it could be updated regularly, and provide a sense of progress and achievement. The small target market for this item is suited business people that are used to dry, formal applications for funding.

arthur steen adamson- good earth

When Tetley Tea asked ASHA to position its U.S. Good Earth herbal brand in the UK, initial research revealed that the name ‘Good Earth’ set all kinds of expectations in the minds of customers. The challenge was to find a way of defining and being ‘good’ that was credible and didn’t feel like ‘greenwashing’.

By exploring the meaning of ‘Good’ and creating a unique definition of the target audience, ASHA focused on ways Good Earth could take the lead in being good. As a result ASHA defined the brand positioning and the brand philosophy. ‘You can’t be good all the time, but at Good Earth we believe that if you start by doing a little bit of good, the rest will follow’. They then went onto create the brand sign off: ‘Thank Good Earth for that’.

By defining ‘Good’ in each of the different contexts and looking at how to put being ‘Good’ into practice, ASHA built a communications framework for the creation and expression of the brand identity across packaging, point of sale, on-line, promotional items, TV, press and outdoor advertising.
Only a year after launch Good Earth enjoyed a 5% share of the organic tea market, and the brand currently has a prompted recall rate of 7%.
By defining ‘Good’ in each of the different contexts and looking at how to put being ‘Good’ into practice, ASHA built a communications framework that underpins the creative strategy and expression of the brand identity across packaging, point of sale, on-line, promotional items, TV, press and outdoor advertising.
ASHA developed the basic branding elements of the brand including the tone of voice, logotype and use of colour and illustration.

The Good Earth mark was hand-crafted to increase its strength and impact both on-shelf and in communication media. The bottom loop of the g has been cleverly designed to look like a ‘halo’ over the ‘e’ of the earth, communicating the goodness of the brand. The use and application of the existing illustrations were amended to create a greater sense of freedom and relevance. Colours were amended and added to create a palette that was more modern, subtle and flexible.

The recommendation for the tone of voice was to create copy that helped to establish Good Earth as a leader and a partner in doing ‘good’. As such, the copy is rooted in a belief or opinion, offers suggestions and is written in a human and interesting way.
The Good Earth guide was created by ASHA to enable Good Earth to demonstrate how it is ‘Good to the planet, Good to others and good for you’, across each of its products. The guide enables the brand to take to realistic approach to goodness, varying the type of certification and focus for each product, but at the same time maintaining the brand focus on all three categories of ‘goodness’. The guide is used across the packaging range and the philosophy is taken through each of the packaging elements – with actions and challenges included on the sachets and tabs.
Taking the philosophy ‘You can’t be good all the time, but at Good Earth we believe that if you start by doing a little bit of good, the rest will follow’, ASHA developed a campaign that enabled the Good Earth brand to consolidate its brand positioning throughout the launch campaign.

By challenging people to be ‘good’ the campaign successfully communicated the positioning statement: ‘Good Earth is Good to the planet, Good to others, and creates products that taste great and are Good for you’. By setting specific challenges for each of the three categories the cross media campaign also serves another purpose – it enables people to bring the brand positioning to life.

The sign off ‘Thank Good Earth for that’ provides the final memorable impression.
ASHA’s concept for TV advertising encapsulates the brand philosophy, positioning and brand identity in a different and memorable way. The advert, using the rich, dulcet tones of Amanda Drew for voice over, carried along by the relaxing organic sound of ‘Illuminated Red’ from the up and coming acoustic folk band ‘The Accidental’. The pace of the animation is gentle, honest, engaging and stands out from the current noise of stressful advertising on TV.
Developed in line with the theme of the through the line campaign, the website provides inspiration, ideas and information about how to be ‘good’. With much cynicism amongst the target audience about brand ‘green washing’ it was crucial that the website was designed to be credible, friendly and genuine – not like a corporate entity cynically ‘preaching’ the green message as a marketing gimmick.

Combined with traditional product information, the website delivers a suite of simple ideas for adults, families, kids and teachers, as well as honestly guiding the user through the confusing mass of accreditations and endorsements (Fairtrade, the Soil Association etcetera).

The site uses a very simple navigation combined with a friendly, earthly illustration style using tea ‘washes’ and line drawings to communicate the simplicity of the ideas. The colour palette echoes the product packaging.
Promotional items were created to reflect the positioning ‘Good to the planet, Good to others, and Good for you’. Disposable, biodegradable cups were distributed to tea and coffee ‘out of home’ outlets for serving tea to customers. Postcard sized sachets each containing a tea bag were handed out at supermarkets, allowing customers to send a free sample of tea to friends and family.
ASHA created the ‘Big Tea Bag’ jute shopping bag. As a promotional item it has a long life both in and out of the home, required low media spend and had high impact on the target market. On one side the bag carries re-crafted versions of the Good Earth packaging illustrations, with copy delivering the Good Earth tone of voice. Viewed from the other side, it looks like a very large tea bag.

Distributed to key stores and covered in a number of women’s publications, the bag has proved a very successful promotional item both in terms of PR coverage and sales.