This friday we went to the exciting opening of the new Blue Blood store in Amsterdam. The brand may have dealt with some problems in the past, but we could definitely say they are back. Sparkling champagne, a DJ and a nice group of people made this intimate get-together a great succes.
The store reflects the brand very well, especially where craftsmanship and heritage of denim are shown: the warm – though industrial – interior reflects this perfectly. A wall of leather, many use of copper materials and a dark wooden floor. Products are presented on antique workbenches. Next to the Blue Blood brand, the store also sells specially selected items for the true denim lover. Take a look at the pictures to get an impression of the brand’s new store.
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