Monday, 26 October 2009

Think Experimental

I like the way in which they have used light to create type but not in the typical way, looking at a grid of light and fitting the letterforms into the grid and lighting up only the ones needed. I like that each letter has a different breakdance move, it draws your attention from the letter to the sequence that it is lighting up. I also think the glyphs used are really fun shapes to create and the use of both upper and lower case letterforms shows how versatile the type is.

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