Heavy Duty
Directed and designed by Eddy Yu, Hung Lam & Paksum Leung.
This interactive piece was created for Heiwa Paper to show its entire range of heavy weight paper samples. The dumbbell connects to the idea of Heavy Weights, each weight is a sample of papers corresponding to the weight wrote on it. I think they have turned what could have been a dull collection into a stimulating piece of graphic deisgn.
The use of colour is simple yet effective and the type works well with the idea of strength, the packaging- also made out of paper (card) finishes the piece well and makes it ideal to be posted out to buyers.
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