L&Ganse communication agency designed a label achieving a surprising alliance between the British newspaper world and the wines from South of France:
"The Sun, one of the most widely sold English-language daily newspaper, has launched a “sunny wine” intended for its readers - elaborated by Maison Skalli and distributed by ASDA - for which a specific packing was required.
The briefing aimed at describing the product in its original set: a wine grown under the sun in South of France by the newspaper’s wine specialist, with a strong emphasis on The Sun arranging newspaper clippings. The expectation was to highlight the product quality and its French origin as well as the newspaper involvement, avoiding interfering with legibility.
It seems it is a success as readers gave it an enthusiastic welcome in wine departments of stores."