Newspaper Packaging

L&Ganse communication agency designed a label achieving a surprising alliance between the British newspaper world and the wines from South of France:

"The Sun, one of the most widely sold English-language daily newspaper, has launched a “sunny wine” intended for its readers - elaborated by Maison Skalli and distributed by ASDA - for which a specific packing was required.

The briefing aimed at describing the product in its original set: a wine grown under the sun in South of France by the newspaper’s wine specialist, with a strong emphasis on The Sun arranging newspaper clippings. The expectation was to highlight the product quality and its French origin as well as the newspaper involvement, avoiding interfering with legibility.

It seems it is a success as readers gave it an enthusiastic welcome in wine departments of stores."

The Balm lipsticks, named after newspaper sections and packaged in newspaper print tubes.

Newspaper Packaging.

Title: Newspaper to New Paper Project

Agency: Dentsu Tokyo

Client: Ichida Garden

Credits:

Designer: Yo Kimura, Yoshihiro Yagi

Art Director: Yoshihiro Yagi

Copywriter: Haruko Tsutsui

Printer: Nao Morimi

Account Handler: Kosaku Miyata

Brand Manager: Chie Ichida

We designed a piece of packaging for the street vendor that sells farm-grown fruit and vegetables, based on the old newspaper used to wrap vegetables. A Newspaper has two benefits: its ability to retain moisture and keep vegetables fresh for longer; and the fact that it is being reused. Under the 'Newspaper to New Paper' project, we used newspapers that had been thrown away and added an element of playful and engaging design, for both those selling the produce and those buying it. As a result, the project was eco-friendly as well as budget-friendly. By simply adding dots and stripes to the old newspaper, we created a completely new packaging design.

Newspaper wrap.

Looking into the british seaside, harbours and fish and chip shops. How could we connect idea through packaging... Newspaper wrap like fish and chips! Make our own Ted Baker newspaper, british, fun, humerous... make our own articles by creating engaging, quirky stories.

Umbrella designs show how the idea can be used across products.