Thursday, 31 March 2011

410 BC

"410 BC is an independent, design-driven brand offering high quality, sweatshop free clothing and goods released in limited quantities. Based out of New York, 410 BC is both a clothing company and an artist collective. Collaborating with a variety of artists, 410 BC stands as a collective of likeminded individuals who strive to create unique designs, while producing goods through ethical means. The goal of 410 BC is not only to produce products free of sweatshop labor, but also to design innovative clothing free from passing trends. 410 BC has commissioned and designed clothing drawing influence from a wide range of subcultures including skateboarding, punk, hip-hop, indie and diy."
Several more images after the jump, as well as the meaning behind the name 410 BC.

"410 BC is the date that Democracy was restored in Athens. The Athenians were at war and their victory in 410 BC enabled them to restore their traditional institutions. They had a choice and they chose the route less taken, maybe the choice was a little bumpier, but overall, the end result was a lot better than any alternative. At its core, this is what 410 BC as a company truly represents, a choice. While creating sweatshop free quality clothing, 410 BC strives to design clothing with integrity."

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