Thursday, 10 March 2011

Other designers work for past Ted Baker briefs.

I like the stamp idea, the queens crown is used in lots of the promotional work already.

I love the continuity of this piece but it doesn't appear quirky or fun like i would expect from Ted Baker looking at its other ideas. The main aspects of Ted Baker is its British'ness and this design does no convey that.

I like the concept, british summertime, but i think the design could have been pushed further to appear more fun and quirky, this project could have been a lot stronger if the theme was explored more.

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