Monday, 7 March 2011

Newspaper Packaging.

Title: Newspaper to New Paper Project
Agency: Dentsu Tokyo

Client: Ichida Garden

Designer: Yo Kimura, Yoshihiro Yagi

Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Printer: Nao Morimi
Account Handler: Kosaku Miyata
Brand Manager: Chie Ichida

We designed a piece of packaging for the street vendor that sells farm-grown fruit and vegetables, based on the old newspaper used to wrap vegetables. A Newspaper has two benefits: its ability to retain moisture and keep vegetables fresh for longer; and the fact that it is being reused. Under the 'Newspaper to New Paper' project, we used newspapers that had been thrown away and added an element of playful and engaging design, for both those selling the produce and those buying it. As a result, the project was eco-friendly as well as budget-friendly. By simply adding dots and stripes to the old newspaper, we created a completely new packaging design.

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