Designed by Aukett Brockliss Guy | Country: United Kingdom
“The Tower of London Jewel House Collection is the premium retail brand for Historic Royal Palaces, which has been completely re-positioned with a unique identity and complementary range of luxurious packaging and gift wrapping products.
The iconic crown symbol draws inspiration from St Edwards Crown, and forms a powerful centre piece to the Jewel House Collection identity. All luxury gift boxes, wrapping and gift bags have been carefully designed and detailed to deliver the highest levels of quality and customer satisfaction.
A bold repeat pattern, inspired by the Crown Jewels, is combined with an unexpected fluorescent pink colour to give a wholly contemporary twist on a traditional theme.