RoAndCo

HONOR

Autumn/Winter '11

PROJECT

Honor’s Autumn/Winter 2011 collection was based on the idea of finding beauty in mundane surroundings -- a concept inspired by Giovanna Randall’s childhood memory in Caldor (a now defunct east coast American discount department store). The collateral for Honor’s AW11 Fashion Show was based on images of decrepit and deserted Caldor stores.

Runway photos: Gerardo Somoza

Custom chocolate by Fine & Raw

SERVICES

Packaging Systems, Print Collateral