Friday, 7 October 2011

Record Cover: Record Player

Now that hardly anyone owns a record player, record jackets today must also serve as their own record players. Hence: audio firm, GGRP’s brilliant “cardboard record player” promotion.
Thank to Breno, who commented below, we now know that this particular record-playing cardboard package was actually developed in the late 1960s by GRN, The Global Recording Network, a Christian missionary organization. (More about their CardTalk: here)
Using this package for GGRP’s promo was apparently the idea of Geoff Dawson, associate director
at Grey Vancouver
who handled GGRB’s re-branding. The self-sufficient packaging makes a
very low tech, yet audio-capable record player. According to Dawson,
“It’s actually shocking how good the sound quality is.”
The new promo pack also has its own 1950s-style promotional video, after the jump.

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