Thursday, 1 December 2011

Rêve: Naïve Packaging for Picnic Food

28 April 2010 | By Anna Rudenko
Designer Laura Berglund from the United States developed a very warm and cute design for a line of products for outdoor meals including cheese, lager, champagne, chocolate and other food, which is usually put into the picnic basket.
The collection of packaging in various forms designed by this Kansas City Art Institute graduate of May 2010, evokes positive emotions and creates friendly atmosphere. “Rêve is an upscale hot air balloon ride company that offers a gourmet picnic wherever you land. The brand aesthetic is meant to entice a new sophisticated audience, yet still remain true to the hot air balloon’s light-hearted nature.

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