Tuesday, 19 October 2010

arthur steen adamson- university of worchester

The University of Worcester is embarking on a hugely ambitious project, redeveloping Worcester City Centre and creating a unique space that combines education and community activities. This multi million pound project has already secured a number of grants, but needed a unique and flexible publicity brochure that would communicate the scale and complexity of the project, as well as provide a unique fundraising tool. This brochure needed to be appropriate for formal business committees that would be discussing the allocation of multi million pound grants, but at the same time be engaging and unusual. It also had to be flexible so that it could be updated regularly, and provide a sense of progress and achievement. The small target market for this item is suited business people that are used to dry, formal applications for funding.

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