Thursday, 29 September 2011

Statements on my practice

A . . . . . . . . . investigation of . . . . . . . . . . . with a focus on . . . . . . . . .

Themes: Fashion/ Music/ Cosmetics/ Food/ Cultural Retail
Product: Packaging, POS, Store Graphics, Events, Lookbooks Zines.
Discipline: Type & Image, Print, Conceptually driven!!!

Getting it right.

A brand investigation into store graphics for retail with a focus on packaging and pos.

Considering Retail brand personalities, an investigation into store graphics and packaging with a focus on . . . . . . 

Investigation of promotional retail design focusing on packaging, pos and store graphics.

An investigation into brand personalities of high st and boutique retailers with a focus on promotion and packaging.

I realised I am more conceptually driven and choose a discipline that would be best for each brief separately, I like them to fully function over a range of promotional media outlets such as packaging, pos, events, look books, web etc.... 

A concept driven practice for retail brand personalities with a focus on packaging and store graphics that can be extended through to events and publications.

Concept Driven ----> Fully functionable throughout all promotional material -----> Fashion Retailers

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