Tuesday, 10 May 2011

B.T. McElrath

Packaging for B.T. McElrath Chocolatier uses a system to “maximize flexibility while minimizing waste. A printed paper strap secures the stock, unprinted boxes, [which] can be ordered as needed,” says creative director John Moes of the firm John Moes Design. “By creating a system of independent components that, when assembled, become a unified whole, we reduce the waste and expense of an all-inone unit.”

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