Design Context

Wednesday, 2 November 2011

KATHERINE FLEMING

Spring/Summer '10 Lookbook

PROJECT

Photography: Alex John Beck

SERVICES

Book Design, Print Collateral

TENOVERSIX

Brand Identity Design

PROJECT

SERVICES

Brand Identity Design, Labeling Systems, Packaging Systems, Print Collateral Systems, Signage Systems

LORICK

Spring/Summer '09 Lookbook

PROJECT

SERVICES

Book Design, Print Collateral

LOEFFLER RANDALL

Heart LR Branding

PROJECT

Launched in 2005, Loeffler Randall is a New York based footwear company known for well-made shoes of understated elegance and undeniable femininity. Alongside their upcoming Spring/Summer '12 collection, the company is launching a new line: the 'Heart LR' collection. RoAndCo created light, fun, fresh branding and photography style for the new shoe line - both differentiating the lower priced summer clogs from the main brand's identity, while maintaining the same level of sophistication that Loeffler Randall is known for.