Ted Baker Watches

Come dine with Ted

Ted’s newest addition to the family has officially opened for business.

Based in the New Town Plaza shopping mall in the Sha Tin area of Hong Kong, the interior of Ted’s new store embraces the area’s picnic heritage with his unique British twist.

From the chintzy china and silver tea pots to chandeliers made of cutlery and a gingham tablecloth cash desk, this store is to ‘dine’ for.

 

 

 

British.

Signed, Sealed, Delivered, Ted's Yours!

One of Ted Bakers promotion ideas,

The full service, i like how everything is packaged in brown parcel paper and uses handwritten type for a personal authentic touch. The idea of promoting the Ted Baker Brand on the streets in such a friendly and homely way creates a warm, light hearted feel to the brand and will draw new customers into the shop.

Creative Review

Slanted Magazine.

New issue on women Typographers and Graphic Designers, making sure Female typographers get reconised. I love the layouts used in this magazine and the careful consideration of type.
(Analyse 2-3 page spreads)

The Sound of Fonts.

TYPOLYRICS- A book about music and typefaces, looking at typefaces used within music and lyrics and how they have shaped the songs. This book by slanted. I would like to produce an editorial piece using only black ink on coloured paper, it looks fresh and young and would save on printing costs. I like the idea of showing how well type can fit with music and create the 'sound' ...looking at a types personality and how it makes us feel. The use of type as image is cleverly used to create shapes and patterns.