Velocita is all about fresh and locally roasted coffee that is delivered direct to the shelf.
Velocita (Italian for ‘speed’) takes the form of an express courier parcel. To emphasise the freshness of the coffee, each pack is labeled with bespoke hand-applied stamps that display the date of roasting and best before dates, and sealed with a custom-made 'express' adhesive tape.
The initial design concept used a variety of postage labels applied to a custom made box-board carton. This approach ran in to difficulties for mass-production so we had to investigate printing directly on to the carton. A double hit of opaque white was needed to create a solid base to print on. An emboss around the edges of the printed 'labels' completed the illusion.
Designed by Shane Keane of Voice Design.
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