Welcome to Supremebeing Autumn/Winter 2011
Supremebeing’s Autumn Winter 2011 collection is a bold step forward in design and product mix; a progressive direction that introduces a look of authenticity to the range. Subversion of detail is key, resulting in wearable garments with fresh colour palette, considered cuts, bespoke fabrics, innovative and durable design combined with the recognisable Supremebeing style.
Alpine soundtrack represents subject matter that is at the grassroots of the Supremebeing team’s extra-curricular activities. Music and mountain culture are intrinsic to the team & are therefore fundamental to the brand. This theme creates a unique atmosphere that informs (the wearer) through fabrication, silhouette, attention to detail, colour palette, graphics and branding - giving a distinctive look to the entire collection.
For the AW11 season we have split the collections and defined a new category. In addition to Mens and Womenswear collections we have introduced the Primary range. The main collections consist of our newest, most directional and design led product; it reflects the themes of the season and represents the forefront of the brand. The Primary collection comprises our staple product; the bestsellers that have stood the test of time and continue to perform, with new 'Sport and Street' product allowing development alongside the Mainline.
We feel this has resulted in a high quality collection with a clear and easily understood direction. We hope you enjoy the collection as much as we did creating it...
Welcome to Autumn/Winter 2011! A new collection also brings a new Design Competition.
The theme for this seasons collection is Alpine Soundtrack, which represents subject matter that is at the grassroots of the Supremebeing™ team's extra-curricular activities. Music and mountain culture are intrinsic to the team & therefore fundamental to the brand. We wanted to reflect this in the latest Design Competition. So we are asking you to illustrate the theme 'Alpine Sountrack' to us, it can be in any format, from digital design to photography, from a sketch to a painting it's completely up to you!
The Winner will receive a £250 voucher for the e-shop to spend on the new range
Two Runners Up will receive a £50 voucher for the e-shop to spend on the new range
Please see our example images for inspiration & keep an eye on Facebook & Twitter for regular inspiration tips from us. Good luck everyone!
Closing date for this months entries: 07/10/2011 File size: No more than 4mb, preferably 300 dpi and must be a jpg. Blurb: Entrants must provide a maximum of 150 words describing their image.
Remember: Participants may submit up to 2 entries each month.
RULES & REGULATIONS
- Every few weeks / months we will present a new competition. Competitors are challenged to interpret it however they see fit through the use of imagery.
- Entries can be either photographs, illustrations, digital art or paintings. Any media is acceptable so long as the submitted piece is a product of your own labour and results in a static image. The entries will be judged each month by a panel of designers, photographers and artists, all supremebeing™ employees.
- The competition is free to enter and each month one winning contestant will receive that months advertised prize.
- The winning contestant will have their artwork displayed on the Supremebeing™ website, at the gallery below.
- Every 12 months all the winning contestants from that year will be asked to participate in a 'grand finale' against each other for a bonus prize which will be advertised once the winners have been informed of their given challenge!
- The application deadline will always be displayed on this web page & the winner will be announced within 3 working days of this date.
- All images will be vetted and we reserve the right to chose what is shown on the site.
- All discount voucher prizes are valid for a single transaction only.
Supremebeing’s Autumn Winter 2011 collection is a bold step forward in design and product mix; a progressive direction that introduces a look of authenticity to the range. Subversion of detail is key, resulting in wearable garments with fresh colour palette, considered cuts, bespoke fabrics, innovative and durable design combined with the recognisable Supremebeing style.
Alpine soundtrack represents subject matter that is at the grassroots of the Supremebeing team’s extra-curricular activities. Music and mountain culture are intrinsic to the team & are therefore fundamental to the brand. This theme creates a unique atmosphere that informs (the wearer) through fabrication, silhouette, attention to detail, colour palette, graphics and branding - giving a distinctive look to the entire collection.
For the AW11 season we have split the collections and defined a new category. In addition to Mens and Womenswear collections we have introduced the Primary range. The main collections consist of our newest, most directional and design led product; it reflects the themes of the season and represents the forefront of the brand. The Primary collection comprises our staple product; the bestsellers that have stood the test of time and continue to perform, with new 'Sport and Street' product allowing development alongside the Mainline.
We feel this has resulted in a high quality collection with a clear and easily understood direction. We hope you enjoy the collection as much as we did creating it...
Re-written as a brief for OUGD301... first draft, needs more info on direction in which I will follow.
No comments:
Post a Comment