Ted Baker bucks trends
Despite poor high-street results, UK fashion chain Ted Baker has reported a 21 per cent increase in annual profits for 2004. The brand attributes its success to the "quirky" sense of humour of its designs. Great demand for men's wear appears to be an added stimulus.
Ted Baker said that the double-digit sales growth - from GBP 84 million to GBP 105.76 million - had pushed progits to GBP 16.8 million, compared to GBP 13.9 million in 2003. For the first six weeks of 2005, sales rose 23 per cent.
Ted Baker operates 21 shops in the UK and ten international shops, selling adults' and children's wear. It also sells its clothing through 600 other shops.
www.tedbaker.co.uk
21 March 2005
-The quirky sense of humour shown in Ted's designs have effected the sales in store, this shows the importance to keep the design of the ranges light hearted and quirky and follow from Ted Baker's current designs in store as they must be working.
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